3 Ways to Take Your SEO to the Next Level

You’ve heard it time and time again… if you want next level SEO, your business needs to take actionable steps to boost your digital presence.

If you want the maximum impact and reach of your search engine, display, and retargeting efforts, you need access to the right tools. Chainlink Marketing Platform’s features enable you to ensure your website and web content are attracting the widest relevant audience possible to make sure you’re always attracting new customers and filling the top of your sales funnel with new prospects.

Have you been falling into the “publish and pray” mentality, banking on the sheer quality of your content to push you through?

Don’t fall into the trap of believing that enticing content is enough to keep your site afloat. If you want a thriving website for your business, you need to be proactive about improving your SEO.

So, what are the three top ways to take your SEO to the next level?

1) Direct your site visitors to the right landing pages.

After you identify the landing pages that convert the best on your site, engineer your site to funnel people to those high-converting pages. Since these landing pages are built entirely for an exclusive offer, Google and other engines recognize them as much more relevant, therefore promoting your page more often to a more focused audience and at a lower cost.                    

When visitors click on your customized landing page, it will drive higher conversions than your website’s homepage because it is built specifically for that visitor’s search objective in mind.

2) Keep tabs on your visitors.

Do you feel like a big part of your SEO struggles is not properly keeping track of your customers? You know you want to be familiar with your customers starting the moment they first visit your site. You can’t expect accurate tracking without the right tools. 

Luckily, with the Chainlink Marketing Platform, you can track the performance of every ad group and keyword to see which are driving the highest visibility, clicks, and conversions. Our platform even provides custom tracking features that can anonymously track your website visitors before they even fill out a form.

Want to take it a step further? The Chainlink Data Warehouse stores every single one of these interactions.  Now, you can monitor visitors all throughout their buying journey. This way, by the time they reveal their identity, you’ll already know some of their interests and can provide customized content to convert more leads and drive stronger engagement.

3) Promote, promote, promote!

Think you’re doing a good job spreading your content? Do more! Chainlink Marketing Platform provides more in-depth knowledge about your search and retargeting efforts than you ever thought was possible.

You can create unique customer URLs for each ad or ad group to see which are outperforming, and A/B test each landing page for various offers to drive constant optimization and ROI.

Also, make sure that you are promoting the right content in the right place. What is your website’s navigation like? Is it easy for your visitors to find and share the content that they need? 

Regularly update your content so that your visitors are provided with the latest and greatest information. Even a post from a year and a half ago could become completely outdated at the pace that technology moves.

Are you looking to make an impact with your organization’s SEO strategy? Want to learn more about Chainlink Relationship Marketing’s cutting edge tools and our uniquely effective inbound marketing automation? Send us your contact information below and we will reach out at a convenient time for you.