Chainlink Marketing Platform Features

Chainlink realizes that every single marketer and customer is unique, so why would every user want the same feature set?! Chainlink Marketing Platform was built with our customers in mind, so you can select from our platform features based on what you’re looking to accomplish, and not have to pay for tools you don’t want, or don’t want to commit to for a long period of time.

Chainlink Marketing Platform gives you the power and options to select which amazing features you want to use, and you can even turn them on or off month to month as your needs change over time.

Take a look at all of our amazing Chainlink Marketing Platform features, and choose what’s right for you.

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Marketing Attribution

Chainlink Marketing Platform provides the tools to do one the trickiest tasks in Marketing: Proper Marketing Attribution. We provide easy-to-use tools to follow your customers’ cross-channel touchpoints (even offline), so you quantify the value and impact of every single interaction across all your marketing campaigns and track every single individual’s customer timeline.

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Reporting, Analytics, Intelligence

Chainlink Marketing Platform provides the most advanced custom reporting, data analytics, and business intelligence about your customers, clients, and prospects. Our tools allow you to track revenues by customer and marketing campaign, see how current performance compares to prior periods, and monitor in real-time how your customers are interacting with your marketing efforts.

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Inbound Marketing

Chainlink Marketing Platform provides everything you need to improve your overall inbound marketing to drive more traffic to key landing pages, convert more visitors to qualified leads, and measure your overall impact through a quantifiable ROI. Chainlink Marketing Platform makes it easy to setup and improve your website forms & pages, increase your pipeline, and make sure your content is getting in front of the right potential customers.

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Dynamic Personalization

Create true 1-to-1 experiences by providing dynamic personalization & content that adapts over time. Chainlink Marketing Platform empowers users to speak to each target with an individual voice and message across all channels and throughout the buyer’s process or customer lifecycle.

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Email marketing

Email Marketing continues to be one highest return delivery methods across all of digital marketing and most often used platform features. With the Chainlink Marketing Platform, you can deliver automated, intuitive, dynamic with the appropriate 1:1 messaging that the modern customer or prospect deserves.

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Personalized Landing Pages & Web Content

Create personalized landing pages and dynamic webpages that update based on your marketing efforts and your targets’ interactions. Using the Chainlink Marketing Platform proprietary Form Generator & Landing Page Generator to customize your web content, and drive higher conversions.

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Chainlink Data Warehouse

Chainlink Data Warehouse acts as your customer database of record. This allows you to pull data from a number of different sources, and the Chainlink Data Warehouse allows you to analyze across platforms. For example, you can pull your CRM data, information you collect at POS (Point of Sale), Ecommerce software, and anywhere else you receive information about your customers. This allows you further improve your 1-to-1 communications and segment by your customers profiles, behaviors, demographics and previous marketing interactions.

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Advanced Segmentation

Chainlink Marketing Platform makes is simple and intuitive to dynamically segment all of your customers, prospects, leads and clients based on an unlimited number of profile, behavior, and marketing interaction combinations. These dynamic segments can be set to update in real time to drive powerful targeting, and based on preselected conditions and business rules you can trigger automated and hyper-personalized messaging and digital impressions.

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Marketing Automation (B2B & B2C)

Chainlink Marketing Platform’s powerful marketing automation tools are designed and customized for both B2B & B2C marketers and users.

Our B2B Marketing Automation Edition empowers marketers to build data-driven intelligent programs to generate new leads and reduce the time of your sales cycle, visually monitor your campaigns & data in real time, and make constant improvements to drive your highest ROI possible. Our B2C Customer Engagement Edition allows users to maximize lifetime value of customers by creating cross-channel experiences, building brand awareness, fostering long-term customer engagement, and providing easy-to-use measurement tools for ongoing optimization.

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Mobile Engagement

The Chainlink Marketing Platform features a number of sophisticated tools to make sure your digital efforts are just as effective on mobile as they are on every other medium. Our suite of mobile optimizing services allow users to drive highly personalized and target engagement by combining mobile app data with rich consumer profiles already stored in the Chainilnk Data Warehouse. Our Email Preview tools allow you to see what your email will look like on any mobile device, and tools can track every mobile touchpoint’s geolocation, preferred email client, and device.

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